As the holiday season approaches, make your gift-giving more meaningful and strengthen our local community at the same time. On Small Business Saturday, taking place on November 30th this year, we encourage you to shop for unique gifts (and maybe something special for yourself, too!) offered by our city’s independent retailers.
Why Shop Local This Holiday Season?
Shopping at Wilmington’s small businesses does more than just tick items off your gift list, it creates a ripple effect for the community. For every $100 spent at local businesses, approximately $68 stays within our local economy, supporting jobs, funding local services, and maintaining the unique character of our city.
Discover Wilmington’s Hidden Gems
From the charming shops along Market Street to the eclectic boutiques in Trolley Square, Wilmington’s small businesses offer something for everyone on your list. Our local retailers provide personalized service and unique items you won’t find in big-box stores:Make a Day of It!
Turn your holiday shopping into a festive experience by exploring different neighborhoods. Start your morning with a coffee from one of our independent cafés, browse the shops, and maybe try lunch at a local restaurant that you haven’t been to before. Many businesses will be offering special Small Business Saturday promotions and festive refreshments. For a full list of participating businesses, check out the Small Business Saturday website.
Supporting Our Community
When you shop at small businesses in Wilmington, you’re not just making a purchase – you’re investing in our community’s future. You’re helping a neighbor fulfill their entrepreneurial dreams, supporting a local family, and preserving the distinctive character that makes Wilmington special.
Plan Your Day of Shopping
Small Business Saturday is November 30th, but many local retailers will be offering special promotions throughout the holiday season. Remember to:
- Check business hours in advance
- Follow your favorite local shops on social media for special offers
- Bring reusable shopping bags
- Consider purchasing gift cards to share your favorite local spots with others
This holiday season, let’s come together to support the small businesses that make Wilmington the city we know and love. Your thoughtful shopping choices can help ensure our local businesses continue to thrive and serve our community for years to come.
