It’s a new day for us. With a decrease in crime and an uptick in economic development, it has been clear to local residents that the city is growing. Seeing this happening, city officials and leaders decided “its time” to change the narrative. At a large block party on Friday, September 28th, Mayor Mike Purzycki with the support of community and business leaders, unveiled the new marketing campaign and site Wilmington.love.
Summarized from the article Wilmington’s woes are legion but mayor says ‘It’s Time’ to share the love from WHYY.
Signs of a downtown renaissance are visible in new restaurants, homes and businesses.
Mayor Mike Purzycki wants to capitalize on the positive energy he says so many are experiencing.
To that end, on Friday night the city unveiled a new social and digital media campaign — dubbed “It’s Time.” A few hundred officials, residents and merchants kicked it off during a block party kickoff at Rodney Square featuring music, food and other entertainment.
The initiative has an online hub, Wilmington.love.
Purzycki called the campaign a megaphone to help tell the powerful stories of Wilmington’s people, and urged all residents to participate by, for example, sharing stories or videos.
“From this point forward, more people will know about a different kind of Wilmington, which is the one we know — a city that is proud and welcoming, and hard-working city that is intent on preserving its neighborhoods, culture, and diversity in order to create more opportunities for renewal.”
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