Things To Do On #SmallBusinessSaturday!

The Wilmington Jaycees’ 55th Annual Christmas Parade will be held in conjunction with #SmallBusinessSaturday on November 24th. Start the shopping season by supporting local businesses that create jobs, boost our economy, and preserve neighborhoods around our country.


11 AM Wilmington Jaycees Christmas Parade
The Parade route beings at 5th and King Streets, and ends at Rodney Square. Children at the parade are encouraged to write a letter to Santa and drop it off when Santa passes along the parade route. (Children should provide their complete mailing address, including zip code if they would like a reply.) The Wilmington Jaycees will work with Santa and his elves to make every effort to answer each letter.


Downtown businesses to provide live entertainment

Enjoy live entertainment from 12 PM – 1:30 PM at the businesses listed below!


LOMA Coffee: Jessica Graae blends her folk-rock style and classical training to create haunting, soulful songs. Her “evocative, lush, exquisite vocals, accompanied by elegant and impressive guitar playing” create a “meditative backdrop” for her music.

Starbucks on Market: Lisa Jeanette is a folk/pop singer-songwriter and performer from Philadelphia.

Margaux Restaurant: David Wilson is a singer/songwriter who blends folk, country, and Americana music to create his original sound.




Shop around our Downtown businesses after the parade and grab dinner while you’re here! See below for the list of participating stores and restaurants.


218 Grille: 25% off each order.


Al’s Sporting Goods: $10 off a minimum purchase of $60 or $20 off a minimum purchase of $110 with coupon.


Delaware History Museum: Delaware History Museum will be open with “Pay what you wish” admission!


Ernest & Scott Taproom: 1/2 priced tacos and $3 Coronas all day on Small Business Saturday


Poppycock Tattoo: For every $100 gift certificate get an extra $25 added. Plus 10% off body piercings sale AND a fun $80 Sailor Jerry tattoo flash special only on Nov 24th!


Lafate Gallery: 50% OFF on Framed and Unframed Limited Edition Prints & 25% off original art!


The Mill Space: SBS #shopsmall market from 9AM-1PM on the 4th floor of the Nemours building. Several small businesses will be offering anything from jewelry & apparel to services like photography. Following the close of the SBS, market get access to the shop small social at Tonic Bar and Grille!


The Residences at Mid-town Park: Get ½ month free rent through the holiday.


Starbucks on Market & ResideBPG: FREE hot chocolate and coffee
samples during the Christmas Parade outside of Starbucks!


Tonic Bar and Grille: Filet special for Small Business Saturday – 6oz for $20.00, 8oz for $24.00, and 10oz for $28.00 starting at 5 pm and Happy Hour from 2pm-5pm!


The Sold Firm (1st floor at Artist Ave Station): Original artwork at Big Deals!


UDairy Creamery: FREE Christmas sprinkles with any ice cream purchase for the parade. Plus $5 gift card for any $20 spent on Small Business Saturday!


Free evening light show among other entertainment options


The Grand Opera House: The Grand is sponsoring a holiday-themed light show to add to the festivities on Small Business Saturday. Three different shows will take place at 5 PM, 5:30 PM & 6 PM on November 24th!

The Playhouse on Rodney Square: Cirque Dreams will start at 2 PM. Buy your tickets here!

The Queen: Ben LeRoy & The Snap show will start at 8 PM. Buy your tickets here!



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