It’s no secret that Nonprofits all over the state and country are jumping on the Inbound Marketing bandwagon. It’s not just nonprofit organizations that have accepted the efficiency of this new way to market. For-profit companies such as Coca-Cola and GoPro have been implementing this unique style into their everyday marketing campaigns for years. Working mainly with nonprofits, Tapp Network, an inbound marketing agency in the heart of Wilmington realizes this and has made it their goal to educate the population on the proper ways to utilize this unique style of marketing.
In his article on Why Innovative Nonprofits are Embracing Inbound Marketing, Tapp Co-Founder Joe Digiovanni states, “Nonprofits have specific B2B and B2C needs serving multiple audiences and goals, all of which need to be nurtured throughout the stakeholder journey.” Knowing that the typical nonprofit target audience is somewhat complex, he goes on to state that automation platforms such as HubSpot are the key to “building awareness, increasing donations, elevating event attendance, and driving member registrations.”
HubSpot helps companies manage their lists and contacts, create and optimize their content and messaging, create comprehensive campaigns, search engine optimization (SEO) strategies and so much more. Every facet of Inbound Marketing can be created, controlled, and maintained through these automation platforms which makes implementing an inbound strategy almost seamless.
If you want to learn more about Inbound Marketing and you’re not sure if HubSpot is for you, or you’d like to learn more about how to get started, where to start, or what your company can leverage, you can register here to attend the Tapp Social Workshop on “HubSpot for Nonprofits” being held tomorrow, November 14th from 3:00 – 6:00 pm on the fourth floor of the Nemours Building at The Mill Space. This is one of a series of socials that Tapp Network holds on the third Tuesday of each month (this one varying due to Thanksgiving). Each Tapp Social touches on a different facet of Inbound Marketing and tips on how to implement it into your company’s current marketing strategy.